StartPage.com in an interview at Tarnkappe.info. This search engine always presents itself as a data-saving alternative. Is that still true?
About the history of Startpage.com
Tarnkappe.info: How was Startpage.com actually created? Or to put it in other words: Why did the fusion with Ixquick happen in 2016, i. e. the reorientation to no longer be just a meta search engine? Jörg Bauer: Ixquick was founded back in 1998 in the USA. The meta search engine used various search idices. In 2006, it was completely anonymized and Startpage was founded to guarantee the best search results in addition to the highest possible security. We achieved this goal by using the search feed from Google. The two privacy search engines now existed in parallel, but our fans mostly preferred Startpage. And we were committed to further increasing efficiency and quality. So we put our focus on Startpage and used the freed up resources to make Startpage the most secure search engine. Tarnkappe.info: To what extent do you still work according to the principles from the founding period of 1998 ? Jörg Bauer: The actual founding period, when data protection became our main topic, was in 2006. Back then our CEO Robert Beens noticed that the server capacities had to be constantly expanded. This was due to the mountains of data that had accumulated until then. And since the collection of data was never planned nor was it a business model at any time, Robert decided to delete all personal data and not to collect any more in the future. But most importantly, he realized what data is generated by web searches and how explosive they are. From then on, he committed himself, and with him the entire company, to data protection. This has remained absolutely unchanged to this day. Since 2006 Startpage has become the safest search engine in the world, as confirmed by Stiftung Warentest last year.The solution: don’t save data or delete them immediately!
What is generally asked, your biggest motivation to run Startpage? Startpage.com: We see an increasing threat to online privacy in general and the privacy of search engine users in particular. Online advertising, search engines and government agencies are using every opportunity to get their hands on private information. More and more consumers are beginning to become aware of this threat. Political pressure (especially in the EU) could push the major search engines to improve their privacy policies towards real privacy. For us, however, there is only one solution: not to store data and/or to delete it immediately! Without existing data, there can be no loophole that could be abused. Startpage will continue to follow its mission with the highest level of conviction: the best search results with the best possible protection of your privacy!Some general questions
What do you think about Firefox? If you want to surf with this browser in a data-saving way, you have to do a lot of work in advance. We have already described in detail how to do this. With so much data being transferred, are the people from the Mozilla Foundation really the good guys, or do they rather pretend to be? Startpage.com: I ask for your understanding that we refrain from judging other projects. We concentrate on remaining the best in our field and on protecting our users from data access. Since we are also a earch engine, i.e. since we offer an anonymous view, it is possible to surf anonymously with every browser.What is the best browser?
However, I would say that Firefox is generally one of the better browsers to use from a privacy perspective. For real privacy, however, the default settings are very important, as research has shown that the vast majority of internet users do NOT change their default settings. Talking about NGOs, are there projects that you support as a data protector, in financial or ideological terms ? Jörg Bauer: Yes, they do exist. Over the last few years we have worked with many organizations. In DACH we currently financially support noyb from Max Schrems, digitalcourage in Bielefeld and the Austrian NGO epicenter.works.
We usually direct European search queries to European servers…
Will search queries from Europe continue to be handled exclusively via European servers in order to ensure data protection? Startpage.com: Startpage has server clusters in the Netherlands and the USA. Startpage usually routes European search queries to European servers, American search queries to US servers and search queries from other countries to the nearest server locations. If an excessive number of search queries are performed in a certain period of time, Startpage can temporarily process some American search queries to European servers and vice versa. Our hosting provider, which is handling this traffic congestion in Europe, Rout-IT, has an excellent technical reputation and is available almost all the time. This handling of the resulting traffic overload has no impact on privacy and should have little or no effect on the response time or performance of Startpage. In addition, users can set Europe as the exclusive server location in the settings.
Sale of the company shares
Why did you sell Startpage.com to „Privacy One Group Ltd“? Were there not enough other interested parties? Robert Beens: To be honest, compared to our competitors we have focused more on data protection aspects than on marketing and PR. Maybe because I value privacy (including my own) so much. But while our true mission is to make an impression in the world with our unique privacy search engine, an important goal should also be to gain a foothold in the market. Other privacy-focused search engines have brought in investors such as VCs and media companies over the years, creating opportunities to raise awareness of privacy and data protection. That’s why we considered the latest investment in our company. System1 is a marketing company for end users with a lot of experience with search engines. At the same time the company understands that the world is changing and that privacy friendly alternatives like Startpage are urgently needed. The people behind System1 see how important data protection is for the future and have founded a new, independent company called Privacy One Group to build new data protection and security initiatives.Vlever Marketing or truth?
Robert Beens: Their investment in Startpage will provide additional funds and resources, particularly expertise and connections in marketing, and thus create greater appeal for our product – especially in the US. Privacy One Group’s investment does not change our mission to provide more and more people with real privacy when searching the web. On the contrary – it will help us to further promote privacy. To ensure that this remains the case, this investment includes contracts and agreements that ensure that the full control of all privacy related decisions remains with Startpage and its management team.„Things take time.“
Why was the sale to the data broker not openly communicated from the beginning? The fact that the new owner only became known later did not exactly polish up your image. Startpage.com: The relationship between Privacy One Group and Startpage began in January 2019 and after a brief transition planning and alignment, the teams were pleased to announce their joint mission to provide the world with more privacy options. We needed transition planning and alignment. Things take time. We didn’t want to communicate half-measures and at no time did we intend to hide the investment. On the contrary.
A new shareholder doesn’t change anything?!?
How much do your sponsors influence you when it comes to data protection? In which context does the buyer interfere? Startpage.com: A new shareholder in the company does not change our data protection provisions. We are and will continue to be a Dutch company. The Startpage Holding B.V. does fully comply with the data protection laws of the Netherlands and the EU (DSGVO). We do not store or share any personal data. This will not change. And our privacy policy remains the same. The management/founders (including myself) continue to have an important stake in the company and we will continue to be fully committed to our mission for data protection and privacy! For further background information from System1 regarding the reason for their investment, please see the following statement by Michael Blend (Chairman of System1) and Ian Weingarten (Managing Director of System1):„We are 100% committed to ensure that data protection at Startpage is maintained and strengthened. We have great respect for Startpage, its founders and the privacy of the millions of Startpage users. Legally, the Startpage founders have control over all aspects of Startpage’s privacy policy. In addition, Startpage, in consultation with third parties, reviews the technical approaches to all privacy elements to ensure a well thought-out and strict privacy protection. Beyond this protection, it is the goal of System1 to ensure that Startpage remains the most secure privacy search engine. We have invested in Startpage because we believe that this search engine plays an important role in protecting the privacy of users. We hope that our resources can help Startpage improve the privacy of millions of new users around the world.
Privacy Policy
In your „Privacy Policy“, you still claim to be the owner, although it is not true in fact ? Startpage.com: Startpage is owned by Surfboard Holding B.V. – both companies are Dutch companies and are still managed by the Startpage founders. Apart from the stake that System1 has acquired through the Privacy One Group (its wholly owned subsidiary), the original founders remain shareholders of Surfboard Holding B.V. System1 has a majority stake in Startpage, although as mentioned above, the Startpage founders have control over Startpage’s privacy components.Startpage.com: „Data protection is by its very nature a matter of trust.“
What do you think about the dwindling trust of the internet community in Startpage ? How can you regain this trust? Startpage.com: Data protection is by its very nature a matter of trust. But there are some compelling reasons to trust us more than other companies that advertise with „privacy on the Internet“. We have decided to undergo a long-term certification process. Other companies boast of „respecting privacy“ without independent review. We have taken this effort upon ourselves and have had ourselves audited by an independent certification authority. We were audited by EuroPriSe, an independent auditing and certification body. EuroPriSe carried out this thorough audit on privacy and practical data processing in 2007/2008. Since then we have been audited regularly. As a company we have been DSGVO-compliant since 25 May 2018. However, at the moment there is no renowned external independent organisation from which we can be certified. However, as soon as such a certification body has been established, we will endeavour to obtain DSGVO certification. The second reason to trust us is that we were advocating privacy on the web even before it was „cool“. We were the first search engine to delete user data and really focus on user privacy. We were the first and we are still the best. This was also the result of an evaluation by Stiftung Warentest.
Startpage.com: Our reputation is very important to us.
In other words: How do you rate your reputation at the moment? What do you say to the conscientious objectors who currently reject your service? Startpage.com: Our reputation is very important to us. How do we appeal to people? Do they place their trust in us? To this extent, we engage in a constant open dialogue, as in this interview. Constantly rising user numbers, especially in Germany, confirm that we continue to enjoy this trust. We are always ready to talk and welcome any open dialogue with possible critics. Startpage has proven its consistency when it comes to data protection for 14 years. We are the only search engine that has been examined several times by third parties. We have never had to complain about even the slightest loss of data, because we do not collect or store any data. There is another reason to believe in us: privacy is simply our passion. Privacy is our focus. Without privacy we would lose 99% of our users and would be pushed out of the race by the „big boys“. Conclusion: If anyone is careful with privacy, it is us. This has not changed at all. And last but not least, the DSGVO is keeping an eye on this.
